Director Data Science & Analytics | Experimentation, Optimization
Hello
I’m Erica Mangino Giuliani, a data science and analytics leader passionate about transforming complex data into strategic insights that drive business growth. With a track record of leading high-performing teams, optimizing monetization strategies, and pioneering innovative machine learning solutions, I thrive at the intersection of data, strategy, and impact.
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Currently, as Director of Enterprise Data Science & Analytics at JOANN, I spearhead data-driven decision-making, predictive analytics, and experimentation frameworks that enhance customer experiences and operational efficiency. My work has generated millions in revenue impact, streamlined large-scale processes, and enabled organizations to scale their data maturity.
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Beyond the numbers, I’m a curious problem solver, mentor, and strategist, constantly exploring how analytics can shape the future of business. Welcome to my world of data-driven transformation—let’s build something incredible together.
Mission Statement
I believe that data is not just about numbers—it’s about empowering better decisions, fostering a culture of curiosity, and enabling businesses to operate with clarity and confidence. My mission is to bridge the gap between raw data and strategic insights, ensuring that organizations harness analytics as a competitive advantage, not just a reporting function. By focusing on people, process, and technology, I strive to create scalable, sustainable analytics frameworks that drive operational efficiency, business growth, and innovation. At the heart of my leadership philosophy is a commitment to collaboration, transparency, and continuous learning—because the best data strategies are not just built, they are evolved through shared vision and adaptability.
Career Highlights
Over the course of my career, I’ve led high-impact projects that have reshaped how organizations use data and analytics to make strategic decisions:
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Retail Analytics Transformation – Spearheaded the transition from Excel-based reporting and Tableau to Sigma Computing, improving data accessibility, reducing manual processes, and enabling real-time insights across merchandising and operations teams.
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Optimizing Enterprise Data Strategy – Developed the business case for Snowflake Data Lake renewal, ensuring alignment with organizational goals and securing its role in the broader Customer Data Platform (CDP) strategy with Salesforce.
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Modernizing Demand Planning & Forecasting – Led a Proof of Concept for an in-house demand and fulfillment application, leveraging predictive analytics to optimize inventory planning for both slow and fast-moving products.
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Technology & Process Evolution – Influenced the decision to replace WebFOCUS with modern BI tools, supporting the company’s shift toward a more scalable, efficient analytics infrastructure.
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Analytics Maturity Research – Conducting a dissertation on the Intersection of Analytics Data and Decision-Making Maturity in retail, focusing on overcoming leadership barriers to predictive and prescriptive analytics adoption.
Contact
I'm always looking for new and exciting opportunities. Let's connect.