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Exploring Disney Movie Success: My Journey Through Analyzing the Magic of Walt Disney Studios

Writer: Erica Mangino GiulianiErica Mangino Giuliani

What could be more captivating than reminiscing about the cheerful journeys of our favorite Disney characters? As a devoted Disney fan and a passionate data analyst, I recently undertook an exciting project that allowed me to investigate the success of Disney movies over several decades. This adventure not only celebrated Disney's cinematic charm but also revealed the elements driving the triumph of these iconic films.


In this post, I’ll share my journey of analyzing a dataset curated by Kelly Garrett, which encompasses 579 Disney movies, complete with their unique features and box office performances. So, put on your mouse ears, and let’s embark on this analytical adventure!


Getting Started: Dataset Overview


Before we dove into the analysis, understanding the dataset was crucial. It includes six key features for each Disney movie:


  1. Movie Title: The film's name.

  2. Release Date: The date when the movie premiered.

  3. Genre: The category of the movie, whether animated, live-action, or a blend.

  4. MPAA Rating: The rating to indicate age suitability for viewers.

  5. Total Gross: The overall revenue generated by the film during its run.

  6. Inflation-Adjusted Gross: The total gross adjusted for inflation, allowing for a fair comparison over time.


Recognizing these features was essential to uncovering valuable insights.


Data Cleaning and Preparation


To kickstart the analysis, I uploaded the dataset into a Jupyter notebook, an effective platform for exploratory data analysis (EDA). My first task was data cleaning, which involved addressing any missing values and ensuring the columns were formatted correctly for analysis.


I employed Python libraries like Pandas to filter out duplicate entries and null values. This preparation was critical, as it formed the baseline for accurate analysis and allowed me to concentrate on trustworthy data. In total, I removed about 5% of the entries due to these issues.


Exploratory Data Analysis


With a clean dataset, it was time to visually analyze the information. I used libraries like Matplotlib and Seaborn to produce engaging visuals that illustrated trends and comparisons.


Visualizing Genre Popularity


One of my first visualizations was a bar chart showcasing the number of movies released in each genre. It was eye-opening to discover that animated films overwhelmingly dominated Disney's releases, with over 70% of the films falling under this category. As someone who grew up with these classics, this finding was no surprise.

Box Office Performance


Next, I explored gross revenues. I created box plots comparing total gross and inflation-adjusted gross across various genres. This analysis revealed some striking trends: animated features generated approximately 35% higher total grosses than live-action films when adjusted for inflation. For example, classics like "The Lion King" (1994) earned over $1.6 billion globally, surpassing many live-action adaptations.


Wide angle view of an outdoor movie theater featuring a large screen and seating area
An outdoor atmosphere that captures the excitement of watching Disney movies under the stars.

Analyzing MPAA Ratings


As I further explored the data, I looked at how MPAA ratings impacted box office success. I created a scatter plot correlating MPAA ratings with total gross revenue.


The results indicated that films rated G and PG generally performed better at the box office than those with ratings of PG-13 or higher. For instance, movies like "Frozen" (2013), which has a PG rating, grossed over $1.28 billion worldwide, showcasing Disney's ability to attract families of all ages with its family-friendly reputation.


Success Factors: What Makes a Disney Movie a Hit?


After gathering insights from my analysis, I identified three crucial factors that contribute to the success of Disney movies:


  1. Genre: Animated films remain a cornerstone of Disney's success. Their captivating storytelling and colorful animation resonate with families and children alike, drawing huge audiences.

  2. Release Timing: My examination of release dates revealed a significant trend: films released during high-traffic periods, like summer breaks and holiday seasons, often outperformed others. For example, "Toy Story 4" debuted right before July 4th and earned an impressive $1.073 billion globally.


  3. Sequel Advantage: Sequels or franchises consistently yielded high revenue, tapping into audience nostalgia. "Frozen II" (2019), a sequel to the original film, grossed over $1.45 billion worldwide, further solidifying Disney's lore.


Closing Thoughts on Disney’s Cinematic Legacy


This journey through the magical world of Disney films has been enlightening and enjoyable. Analyzing a dataset of 579 movies allowed me to uncover critical factors that contribute to the success of these beloved films.


Each Disney film tells a story not only through its plot but also through its financial performance. From the lasting allure of animated features to the calculated timing of releases, the magic of Disney reaches far beyond the screen and into the data.


This project demonstrates that curiosity and analytical tools can unveil insights that help us appreciate the storytelling that resonates with audiences. As Walt Disney once said, “If you can dream it, you can do it.” Through data analysis, I was able to deepen my understanding of the magic behind Disney movies.


If you're a Disney lover or interested in data analysis, I encourage you to explore a project of your own and uncover the fascinating stories hidden within the data around you!


Onward to the next adventure!

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